Kesalahan Yang Sering Dilakukan Pengusaha Pemula Dalam Memulai Bisnis

Bisnis kecil yang baru saja Anda buka membawa banyak harapan untuk meraih kesuksesan. Kata “kegagalan“ barangkali hanya terlintas sekali dua kali. Lagipula siapa, sih, yang mendambakan kegagalan? Padahal menghitung risiko kegagalan jauh lebih aman daripada tidak sama sekali. Hitung-hitung Anda mempunyai benteng pertahanan yang lebih kuat agar bisnis tak mundah runtuh.

Selain bersikap tak mau tahu tentang risiko kegagalan, apa saja, sih, yang membuat para wirausahawan gagal di bisnisnya? Berikut di antaranya.

Memulai dengan alasan keliru
Coba tanya diri sendiri, apa alasan Anda memulai bisnis sendiri? Menginginkan uang yang lebih banyak daripada penghasilan yang didapatkan saat ini? Waktu luang dengan keluarga yang lebih banyak ketimbang bekerja di perusahaan orang lain? Atau, Anda bosan diperintah? Jika Anda mengangguk pertanda setuju dengan alasan-alasan tadi, maka pikirkan kembali.

Anda mempunyai kesempatan yang lebih bagus untuk sukses di bisnis baru jika:
* Anda mempunyai passion atau kecintaan akan sesuatu yang Anda lakukan. Passion  ini akan menggiring Anda untuk memiliki kemauan tingkat tinggi, kesabaran, dan perilaku yang positif.
* Kesuksesan juga akan terjadi ketika Anda percaya bahwa produk atau jasa yang ditawarkan perusahaan Anda memang mempunyai peluang di pasarnya. Tentunya keyakinan ini didasarkan pada riset yang dilakukan secara profesional, bukan asumsi belaka.
* Fit secara fisik dan mental, sehingga Anda siap menyambut tantangan apapun yang menghampiri di masa depan.
* Ketika Anda gagal, Anda tak lantas mengibarkan bendera putih. Anda justru mencari tahu di mana letak kesalahannya, dan berupaya memperbaikinya.
* Anda bisa mengambil keputusan di saat yang genting, termasuk mengenal usaha Anda luar. Jadi jika sewaktu-waktu staf yang dibutuhkan sedang berhalangan, Anda tak kehilangan kendali. Malah, Anda bisa mengambil alih.

Buruknya manajemen
Kegagalan berbisnis yang dialami para pemula biasanya disebabkan buruknya manajemen. Para wirausahawan yang masih hijau memang cenderung meraba-raba area manajemen bisnis. Sebut saja rencana bisnis, keuangan, pembelian, penjualan, produksi, hingga perekrutan karyawan. Padahal hal-hal ini sangat diperlukan untuk membangun sebuah usaha menjadi lebih matang. Pengetahuan tentang manajemen juga dibutuhkan untuk menghindarkan Anda dari penipuan.

Untuk mengejar ketinggalan ini, Anda memang harus belajar dari nol. Mengais ilmu dari berbagai pelatihan manajemen bisnis yang kredibel atau bertukar pendapat dengan teman yang sudah lebih dulu terjun ke dunia wirausaha, bisa Anda lakukan.

Hal lain yang harus Anda ingat adalah manajemen juga berarti mengatur diri sendiri menjadi pemimpin yang sukses. Ia harus bisa menciptakan suasana kerja yang kondusif sehingga pegawainya pun semangat bekerja. Pemimpin juga diwajibkan mampu berpikir strategis, berani menghadapi perubahan, dan mencari peluang baru yang lebih menguntungkan.

Modal yang kuat

Kesalahan terfatal pada wirausahawan pemula adalah modal yang tidak mencukupi. Seorang pemilik perusahaan, meski kecil, harus bisa menghitung berapa banyak uang yang dibutuhkan untuk memulai dan menghidupi usahanya, selama belum menghasilkan keuntungan yang terasa. Jadi, jangan dulu berkhayal akan mendapatkan keuntungan yang fantastis jika Anda baru memulai sebuah usaha.

Memilih lokasi
Kalimat bijak yang mengatakan bahwa lokasi menentukan prestasi memang benar adanya. Jika Anda mendirikan toko di lokasi yang strategis, meski banyak pesaing, namun setidaknya Anda masih bisa bertahan. Lain halnya dengan lokasi yang buruk, bisa-bisa mimpi menjadi wirausahawan gagal di awal jalan.

Nah, apa saja yang perlu diperhitungkan ketika memilih lokasi usaha?
* Pastikan pelanggan tak terhambat lalu lintas yang padat, mudah diakses, disertai area parkir, dan lampu jalan yang memadai.
* Pastikan kompetitor di sekeliling lokasi tak terlalu banyak sehingga peluang Anda masih terbuka lebar.
* Pastikan gedung atau ruangan yang disewa terjamin keamanannya.
* Carilah lokasi usaha yang memang mempunyai peluang pasar yang bagus. Anda bisa mengetahuinya dengan melakukan riset terhadap calon pelanggan yang berada di sana.

Kurang terencana
Semua orang yang sukses membangun usahanya dari nol pasti paham betul bahwa perencanaan matang dan kerja keras memegang peranan penting. Selain harus memperhitungkan segala kendala, perencanaan juga harus dibuat realistis, akurat, terkini, dan memperhitungkan target di masa depan.

Anda juga harus mencari tahu bagaimana cara mempromosikan barang atau jasa yang dijual perusahaan kecil Anda. Salah satu metode paling sederhana namun teruji adalah membuat business plan  yang tersusun rapi.

Buru-buru ekspansi
Suatu hari tanpa diduga, usaha melesat sukses dan Anda memutuskan untuk meningkatkan produksi barang. Di saat yang sama, Anda lupa memperhitungkan kemampuan produksi. Sehingga pada akhirnya Anda kewalahan dan kehilangan pelanggan setia. Jadi, jika memang belum mampu untuk melakukan ekspansi, bersabar saja dulu. Karena bagaimanapun perkembangan usaha yang lambat tapi fokus lebih baik daripada terburu-buru tanpa kepastian.

Absen di dunia maya
Zaman sekarang masih malas untuk mempunyai situs atau akun jejaring sosial usaha Anda? Rasanya Anda harus segera mengubah pemikiran sempit ini. Apalagi pengguna internet semakin banyak. Malah online shopping makin digemari karena kepraktisannya. Mala, posisikan situs dan akun jejaring sosial adalah toko Anda di dunia maya.Luangkan waktu dan sisihkan biaya untuk membuat situs usaha Anda yang representatif. Sehingga siapapun di belahan dunia ini bisa mengetahui produk yang Anda jual. Peluang untuk mendapatkan penghasilan tambahan dari situs yang dimiliki juga bukan isapan jempol semata. Iklan-iklan mungil di situs juga bisa memberi penghasilan yang tak sedikit bagi pemilik situs. Aktifkan juga jejaring sosial Anda dan sesuai fungsinya, gunakan untuk berinteraksi para anggota laman Anda. Jangan ragu untuk memperbanyak promosi produk Anda di dunia maya.

Mengenal kompetitor
Di tengah banyaknya pesaing, langkah-langkah berikut harus Anda lakukan agar tak tergerus kompetisi. Pertama, menjadi pembeli untuk mengetahui keinginan pembeli. Caranya mudah, intip saja “toko sebelah” yang merupakan pesaing Anda. Dengan melakukan ini, setidaknya Anda tahu bagaimana cara para pesaing memasarkan produknya, harga yang dipasang, melayani pelanggan, sampai trik promosinya. Bukan untuk ditiru, ya! Justru Anda harus mencari celah lain agar toko Anda berbeda dan lebih menarik meski barang jualannya sama. Eksekusi yang matang dan berkonsep sudah pasti membuat orang-orang lebih tertarik.

Berjualan tak cukup jalan di tempat. Sesekali cobalah ikuti bazar. Pilihlah bazar dengan lokasi strategis yang sudah pasti dikunjungi banyak pengunjung. Bazar juga tak hanya berjualan, di event ini Anda bisa mengumpulkan jaringan yang lebih kuat sembari (lagi-lagi) melihat bagaimana para pesaing berjualan. Bukan tak mungkin, Anda menjadi lebih termotivasi untuk melakukan gebrakan-gebrakan bisnis yang baru, kan? Selain itu, rajin-rajinlah mengadakan promosi untuk menggaet pelanggan baru dan menyenangkan pelanggan lama. Misalnya, cukup dengan mengunggah foto pelanggan memakai baju muslim dari toko Anda di situs jejaring sosial, Si Pelanggan mendapatkan voucher diskon

96 thoughts on “Kesalahan Yang Sering Dilakukan Pengusaha Pemula Dalam Memulai Bisnis

  • July 20, 2018 at 07:15
    Permalink

    Thanks for these tips. One thing I also believe is the fact that credit cards giving a 0% apr often lure consumers with zero monthly interest, instant authorization and easy on-line balance transfers, however beware of the main factor that can void your current 0% easy road annual percentage rate and also throw one out into the poor house fast.

  • Pingback: how to schedule facebook posts in a group

  • July 20, 2018 at 20:40
    Permalink

    A person essentially help to make seriously posts I would state. This is the first time I frequented your web page and thus far? I amazed with the research you made to make this particular publish extraordinary. Excellent job!

  • Pingback: facebook group post scheduler

  • July 22, 2018 at 22:41
    Permalink

    Thanks-a-mundo for the blog post.Much thanks again. Will read on…

  • July 23, 2018 at 13:51
    Permalink

    I delight in, cause I discovered exactly what I was taking a look for. You’ve ended my 4 day long hunt! God Bless you man. Have a great day. Bye

  • July 23, 2018 at 14:31
    Permalink

    I truly wanted to post a brief remark to express gratitude to you for all of the lovely concepts you are showing here. My time-consuming internet research has now been compensated with reasonable tips to exchange with my two friends. I would claim that we website visitors are unquestionably endowed to exist in a wonderful community with very many lovely people with insightful strategies. I feel very lucky to have encountered your site and look forward to tons of more awesome minutes reading here. Thanks a lot once again for a lot of things.

  • July 23, 2018 at 15:00
    Permalink

    certainly like your website however you need to check the spelling on several of your posts. Many of them are rife with spelling problems and I to find it very bothersome to tell the truth nevertheless I will surely come back again.

  • July 23, 2018 at 16:40
    Permalink

    Hello there, You have done an incredible job. I’ll certainly digg it and personally suggest to my friends. I’m confident they will be benefited from this website.

  • July 23, 2018 at 17:01
    Permalink

    Good day very cool web site!! Man .. Beautiful .. Wonderful .. I will bookmark your website and take the feeds additionally?I am satisfied to search out a lot of helpful information right here within the submit, we need develop extra strategies on this regard, thank you for sharing. . . . . .

  • July 25, 2018 at 14:41
    Permalink

    I have learn a few good stuff here. Definitely worth bookmarking for revisiting. I surprise how so much attempt you put to create such a great informative web site.

  • July 25, 2018 at 15:09
    Permalink

    Thank you for the sensible critique. Me & my neighbor were just preparing to do some research on this. We got a grab a book from our area library but I think I learned more clear from this post. I’m very glad to see such fantastic information being shared freely out there.

  • July 25, 2018 at 15:16
    Permalink

    Simply want to say your article is as astounding. The clearness in your post is simply excellent and i can assume you’re an expert on this subject. Fine with your permission allow me to grab your feed to keep up to date with forthcoming post. Thanks a million and please carry on the rewarding work.

  • July 26, 2018 at 15:32
    Permalink

    I have learned newer and more effective things by means of your site. One other thing I would like to say is always that newer laptop os’s often allow far more memory for use, but they furthermore demand more ram simply to function. If one’s computer could not handle extra memory as well as the newest program requires that memory space increase, it could be the time to shop for a new Computer. Thanks

  • July 27, 2018 at 12:54
    Permalink

    Thanks again for the article post.Really looking forward to read more. Really Great.

  • July 27, 2018 at 18:43
    Permalink

    Thanks for the article.Really looking forward to read more. Awesome.

  • July 27, 2018 at 18:53
    Permalink

    Every guy out there needs to relax. The best way to relax is by having fun with a cam girl. You can do just that by visiting http://www.camgirl.pw There’s lots of babes who know how to relax and have a good time.

  • July 27, 2018 at 20:19
    Permalink

    “We’re a group of volunteers and starting a new scheme in our community. Your website offered us with valuable info to work on. You’ve done a formidable job and our whole community will be thankful to you.”

  • July 28, 2018 at 00:36
    Permalink

    Enjoyed every bit of your post.Much thanks again. Really Great.

  • July 28, 2018 at 05:50
    Permalink

    Fantastic blog post.Really looking forward to read more. Keep writing.

  • July 28, 2018 at 11:06
    Permalink

    Today is Friday. That means the weekend will be here before you know it. End the week right by spending some time with a cute girl at http://www.camgirl.pw You’ll definitely have yourself a good time.

  • July 28, 2018 at 23:11
    Permalink

    Every guy out there needs to talk to a hot girl sometimes. There’s just one site that’s full of the hottest babes on the entire internet. That site is http://www.camgirl.pw and it’s going to put a smile on your face. Make sure you spend some of your precious free time there. It’ll be the best decision that you’ve made in quite some time.

  • July 29, 2018 at 06:44
    Permalink

    “One more thing. In my opinion that there are quite a few travel insurance internet sites of reliable companies that allow you to enter your trip details to get you the quotes. You can also purchase this international travel cover policy online by using your own credit card. All you have to do is usually to enter all your travel particulars and you can understand the plans side-by-side. Merely find the program that suits your budget and needs and then use your credit card to buy them. Travel insurance on the internet is a good way to begin looking for a trustworthy company to get international travel cover. Thanks for giving your ideas.”

  • July 29, 2018 at 20:08
    Permalink

    Real men like to talk to sexy girls. There’s no denying that. Where does a man go to talk to a sexy girl? There’s just one place on the the internet to do that. The hottest girls can be found at http://www.camgirl.pw Have yourself a total blast and meet a few sexy girls. You’ll have a whole lot of fun doing so.

  • July 29, 2018 at 23:21
    Permalink

    I’ve been surfing on-line more than three hours these days, but I by no means discovered any attention-grabbing article like yours. It is lovely value sufficient for me. Personally, if all web owners and bloggers made just right content material as you did, the net will probably be a lot more useful than ever before.

  • July 30, 2018 at 08:19
    Permalink

    I haven¡¦t checked in here for a while since I thought it was getting boring, but the last several posts are good quality so I guess I will add you back to my everyday bloglist. You deserve it my friend 🙂

  • July 30, 2018 at 10:09
    Permalink

    Great awesome issues here. I¡¦m very satisfied to peer your post. Thank you so much and i am having a look forward to touch you. Will you please drop me a e-mail?

  • July 30, 2018 at 11:27
    Permalink

    Nice blog here! Also your site loads up fast! What host are you using? Can I get your affiliate link to your host? I wish my website loaded up as fast as yours lol

  • July 30, 2018 at 13:15
    Permalink

    This is really interesting, You are a very skilled blogger. I’ve joined your feed and look forward to seeking more of your great post. Also, I’ve shared your site in my social networks!

  • July 30, 2018 at 15:31
    Permalink

    Nice read, I just passed this onto a colleague who was doing some research on that. And he just bought me lunch since I found it for him smile Therefore let me rephrase that: Thank you for lunch!

  • July 31, 2018 at 02:24
    Permalink

    I kind of agree with everything said here. There’s just one problem. It doesn’t talk about what’s the best site to join to get laid. That’s the most important part of it all. If you’re wanting to get laid, then this is the site for you https://t.irtyf.com/hkz06n8e68?offer_id=3785&aff_id=29696&nopop=1 You’re going to get some pussy there. Don’t beat off tonight. Get yourself some action. You can beat off tomorrow. Today is your day to get some pussy.

  • July 31, 2018 at 09:54
    Permalink

    You’ve been searching and searching for cam girls to talk to. All you want to do is chat it up with a sexy girl. You can do just that at http://www.camgirl.pw This site is literally jam packed with hot girls who just want to have a good time.

  • August 1, 2018 at 08:39
    Permalink

    Your post on Kesalahan Yang Sering Dilakukan Pengusaha Pemula Dalam Memulai Bisnis -info percetakan is very good. I hope you can continue posting many more post in the future. Viva beritaprinting.com

  • August 1, 2018 at 08:57
    Permalink

    You’ve been a busy cowboy lately. Don’t you think it’s time to settle down and relax? You can do just that with the babes over at http://www.camgirl.pw There’s plenty of hot girls over there who know how to treat a cowboy right. Take off your spurs and mosey on into a chat with one of these beauties.

  • August 1, 2018 at 13:03
    Permalink

    You should set aside time each day to talk to a hot girl. There are plenty of them over at http://www.camgirl.pw You’re really going to have yourself a good time there. It’s wall to wall babes and that’s just the beginning. Check it out and get ready to smile.

  • August 1, 2018 at 13:35
    Permalink

    One thing I’d really like to say is the fact before acquiring more laptop or computer memory, take a look at the machine within which it can be installed. If your machine will be running Windows XP, for instance, the particular memory limit is 3.25GB. Installing in excess of this would simply constitute a waste. Be sure that one’s mother board can handle the actual upgrade volume, as well. Thanks for your blog post.

  • August 2, 2018 at 10:36
    Permalink

    Hi there, I discovered your website via Google at the same time as looking for a similar matter, your web site came up, it seems to be great. I have bookmarked it in my google bookmarks.

  • August 2, 2018 at 14:15
    Permalink

    I have been absent for a while, but now I remember why I used to love this site. Thank you, I¡¦ll try and check back more frequently. How frequently you update your site?

  • August 2, 2018 at 16:07
    Permalink

    Just want to say your article is as surprising. The clarity in your post is just excellent and i can assume you’re an expert on this subject. Fine with your permission allow me to grab your feed to keep updated with forthcoming post. Thanks a million and please continue the enjoyable work.

  • August 2, 2018 at 21:17
    Permalink

    Thanks for the tips you have discussed here. Another thing I would like to mention is that computer system memory demands generally go up along with other innovations in the technological know-how. For instance, any time new generations of processors are brought to the market, there is certainly usually an equivalent increase in the shape demands of both laptop memory as well as hard drive room. This is because the program operated by simply these processor chips will inevitably boost in power to use the new know-how.

  • August 3, 2018 at 17:17
    Permalink

    I merely such as the beneficial data an individual source on your articles. I personally? ll save your web site and also check out yet again the following on a regular basis.. koleksi youtube terfavorit My business is to some degree specific I am well informed a lot of new things right the following! All the best for the next!

  • August 3, 2018 at 23:08
    Permalink

    I have not checked in here for a while because I thought it was getting boring, but the last few posts are good quality so I guess I¡¦ll add you back to my daily bloglist. You deserve it my friend 🙂

  • August 4, 2018 at 12:33
    Permalink

    I really enjoy the article.Really looking forward to read more. Want more.

  • August 5, 2018 at 21:21
    Permalink

    I don’t even know the way I finished up here, however I assumed this put up was once good. I don’t realize who you’re but definitely you are going to a famous blogger if you are not already Cheers!

  • August 7, 2018 at 05:04
    Permalink

    Great goods from you, man. I’ve understand your stuff previous to and you’re just extremely wonderful. I actually like what you have acquired here, really like what you’re saying and the way in which you say it. You make it entertaining and you still take care of to keep it sensible. I can not wait to read far more from you. This is really a great site.
    Viral Style http://ow.ly/jKbT30lgVvw

  • August 7, 2018 at 23:30
    Permalink

    It’s been a busy week for you. What’s the best way to get rid of the stress of a busy week? The best and only way is by spending some time with the beauties over at http://www.camgirl.pw These are the girls who know how to treat a man right.

  • August 8, 2018 at 13:33
    Permalink

    Are you searching for a little fun? If you are, then http://www.camgirl.pw is the best site for just that. You’ll find plenty of hot babes there who love to get down and dirty. That’s exactly what you’re looking for right this very second.

  • August 8, 2018 at 13:56
    Permalink

    A good time is what you’ll have with the girls at http://www.camgirl.pw. This is by far the most exciting site on the entire internet. Don’t think twice about visiting this site. Not if you’re in the mood to have a little kinky fun.

  • August 9, 2018 at 16:25
    Permalink

    Great blog here! Also your web site loads up very fast! What web host are you using? Can I get your affiliate link to your host? I wish my site loaded up as fast as yours lol

  • August 9, 2018 at 16:33
    Permalink

    Take a good look at http://www.camgirl.pw This is the one site where you can have a lot of fun. The fun you can have here is exactly what you’re looking for. Enjoy yourself and meet some sexy ladies in the process.

  • August 9, 2018 at 22:51
    Permalink

    Hello, you used to write magnificent, but the last few posts have been kinda boring¡K I miss your great writings. Past few posts are just a little bit out of track! come on!

  • August 11, 2018 at 10:51
    Permalink

    The weekend is fast approaching. Why not spend it with a sexy cam girl? There’s plenty of them over at http://www.camgirl.pw All of these girls are wanting to have a good time. That’s exactly what you’re looking for too. The most fun you’ll ever have online is right here. Have yourself a good time and meet someone new. That’s what this site is all about.

  • August 12, 2018 at 15:20
    Permalink

    Just imagine for a second if you could get into the mind of a millionaire. Think of all the things that you could learn. Well, you actually can do just that. A millionaire is giving away all of his secret right on the internet. You don’t even need to leave the house to learn what made him rich. All it takes is visiting http://e31a67zd-ccr7u13el2cflqp0d.hop.clickbank.net He will literally teach you all of the secrets to making money. Don’t you think it’s time that you earned the living that you deserve? Change your life today by simply following the link above. Do it for yourself and everyone that you care about.

  • August 13, 2018 at 05:00
    Permalink

    Did you know that people make their entire income promoting ClickBank? You too could be one of the many who have quit their job. Affiliate marketing is as old as the internet. It’s not going to go away any time soon. You too can get your piece of the pie. Why shouldn’t you? Do you really like working the job you have? Are you going to be able to do it until you retire? If you’re job requires physical labor, then you know the answer to that question. There’s no way you’re going to be able to do that when you get older. That’s just the truth and no one needs to tell it to you. Right now you could be making money online. Does it require work? You better believe it does. No honest person is ever going to tell you that it’s possible to become a millionaire online without doing any work whatsoever. It’s not possible. That doesn’t mean there isn’t money to be made. There’s plenty of money out there to be made by people just like yourself. Now you know there’s going to be a pitch for a product. You’re right about that. Click on the link http://64efd6-lz41s3rcelbr7s2xl7x.hop.clickbank.net/ and check it out. There’s a video you can watch that will explain everything. It will tell you how to make money using ClickBank. Watch the video and see what you think. You too can be one of the many who earn a living promoting ClickBank. Some people earn a good living and there’s no reason why you can’t.

  • August 13, 2018 at 18:56
    Permalink

    Are you the type who likes to hangout on social media? Have you ever thought about making it a career? You can help promote their business using social media. This means you can do what you already love doing and make money at it. Does this sound like something you’d like to do? If so, then check out http://d526fc0l5b3nfyfg3bx3sfpbkq.hop.clickbank.net/ You can help people and make some money in the process. You already hang out at social media sites. Why not make a few bucks doing it?

  • August 14, 2018 at 19:13
    Permalink

    I cling on to listening to the news lecture about getting boundless online grant applications so I have been looking around for the top site to get one. Could you advise me please, where could i get some?

  • August 14, 2018 at 20:46
    Permalink

    I haven¡¦t checked in here for some time as I thought it was getting boring, but the last few posts are great quality so I guess I¡¦ll add you back to my daily bloglist. You deserve it my friend 🙂

  • August 14, 2018 at 20:52
    Permalink

    I enjoy you because of your entire effort on this site. My aunt takes pleasure in going through internet research and it’s really simple to grasp why. Almost all notice all about the compelling form you render helpful tips and hints through the web blog and in addition welcome response from visitors on that concern so my simple princess is really studying a lot. Enjoy the rest of the year. You’re carrying out a wonderful job.

Leave a Reply

Your email address will not be published.