CMYUK promotes Amira Bouchiba to EFI technical product manager

Amira Bouchiba has been promoted to EFI technical product manager at CMYUK
CMYUK has promoted “invaluable” Amira Bouchiba as she continues her nine-year career with the company as EFI technical product manager.
Coming from the role of the company’s academy manager, she is widely recognised as one of the leading product specialists in the wide format print industry.
In her new position, Ms Bouchiba will work closely with the CMYUK sales team to drive EFI investment by aligning the brand’s technical strengths with real-world productivity gains for customers.
Additionally, she will work alongside the CMYUK engineering team to deliver customer support, and will represent CMYUK and EFI at trade events.
Before joining the company in 2015, Amira served as senior applications specialist at EFI, where she gained experience in applying EFI technology to meet commercial demands.
Sue Hayward, CMYUK’s commercial director, said: “Amira’s technical insight and dedication to customer success make her an invaluable asset to our team.
“Her extensive experience both with CMYUK and from her prior role at EFI has equipped her with a rare combination of technical know-how and commercial understanding.
“Amira’s commitment to helping customers unlock the full potential of EFI’s technology has consistently driven positive outcomes, and we’re thrilled to see her step into this new role.”